I find this particular observation in One Thing newsletter’s December 10th edition pretty insightful.
Average consumers are less obsessed with newsiness than the media industry tends to think. Evergreen content is good, whatever is interesting is good, even if it’s “old.” Non-newsy newsletters are replacing the racks of undated magazines at the grocery store checkout and they’re probably making more money than you are.
Some of my old posts on topics that are not bound by time continue to be revisited the most often. “Newsy” posts are ephemeral.